TY  - BOOK
AU  - Abell,Dereck F.
AU  - Hammond, John S.
TI  - Strategic market planning : : problems and analytical approaches 
SN  - 013851089X
PY  - 1979///.
CY  - New Jersey
PB  - Prentice Hall, 
KW  - Marketing
KW  - Comercialización
KW  - Planificación
N1  - 1.Analytical prerequisites fo strategi planning.--2.Formal strategic planning methods.--3.Creative and managerial aspects of planning.--
ER  -